Top 5 Fashion Games Performance in Italy Q3 2022

During Q3 2022, the top five fashion games in Italy demonstrated diverse performance metrics in terms of downloads, revenue, and active users, according to data from Sensor Tower. Here’s a closer look at how each app fared.

Makeup Kit - Color Mixing experienced a notable rise in weekly downloads, peaking at 37K in the week of August 22. Active users also increased significantly, reaching approximately 67K during the same week. However, the app did not generate any revenue throughout the quarter.

Dream Wedding! saw a decline in downloads, starting at 29K in late June and dropping to around 5K by the end of September. Active users followed a similar trend, decreasing from 56K to 23K over the quarter. The app generated minimal revenue, peaking at $8 in mid-August.

Makeup Stylist: Makeup Game had a steady download rate in early Q3, with a high of 27K in mid-July but dropped sharply to around 1K by late September. Active users hovered around 122K in July before declining to 77K by the end of the quarter. The app’s weekly revenue remained low, mostly under $20.

Hair Tattoo: Barber Shop Game saw fluctuations in downloads, with peaks of 30K in July and another rise to 17K in mid-September. Active users increased from 44K to 74K over the quarter. Revenue was minimal, with the highest weekly earnings reaching $7 in mid-September.

Acrylic Nails! maintained a consistent download rate, averaging around 12K weekly. Active users remained relatively stable, peaking at 42K in mid-July. The app generated steady revenue, with weekly earnings ranging between $55 and $81.

For more detailed insights and data, visit Sensor Tower.